After the Open Call for Inter­im Com­mu­ni­ca­tions Direc­tor, Kse­nia Lupano­va was cho­sen as the new per­son to take care of AEGEE-Europe com­mu­ni­ca­tions. Now, the AEGEE-Mosk­va mem­ber and for­mer Speak­er of the Pub­lic Rela­tions Com­mit­tee will present her­self to the Ago­ra as can­di­date for the same posi­tion, tak­ing care of the port­fo­lio until the end of this Comité Directeur’s term.

Sven­ja van der Tol: For those who do not know you — can you short­ly intro­duce your­self?
Kse­nia Lupano­va: Hel­lo dear AEGEEans! My name is Kse­nia, I’m 24 and an AEGEEan for more than six years. All this time, I have been a mem­ber of my dear AEGEE-Mosk­va, the local who let me do so much and became my sec­ond fam­i­ly in Moscow. I was born in the Siber­ian part of Rus­sia, which is called Yaku­tia, but I found myself so far from my native lands in a decade and realised that dis­tances don’t mat­ter! I was study­ing archi­tec­ture, but got a full-time free­lance job as graph­ic design­er and I was an active AEGEEan all my adult­hood. (Kse­nia smiles) I love cook­ing, any art and type of cre­ativ­i­ty and enthu­si­as­tic peo­ple.

What made you decide to apply as Com­mu­ni­ca­tions Direc­tor for the inter­im Open Call, and now again?
I was con­sid­er­ing a posi­tion in the Comité Directeur as an option some years ago, but then one year was too big a com­mit­ment. When the oppor­tu­ni­ty showed itself I did not wait to grab it. Now, as I start­ed, I would like to fin­ish my plans, goals and set up a “soft” ground for the next Com­mu­ni­ca­tions Direc­tor, as I’m work­ing as well on data­base and knowl­edge trans­fer oppor­tu­ni­ties. Both times, AEGEE made me do it. I love this organ­i­sa­tion and I was hap­py to ded­i­cate some time back.

What do you like most and least about your tasks?
I love the cre­ative part, obvi­ous­ly. I strug­gled a bit with the admin­is­tra­tion and rou­tine part in the begin­ning, but it is a great oppor­tu­ni­ty to learn dif­fer­ent angles and try a more pro­fes­sion­al approach to any job! I can not say I like some­thing least, it just chal­lenges you more.

What has sur­prised you the most about your cur­rent role?
I would not say I was real­ly sur­prised. Maybe some stag­na­tion in some part of social com­mu­ni­ca­tion, as a youth organ­i­sa­tion in the 21st cen­tu­ry. The rest was pret­ty much as I expect­ed. I am sur­prised by the AEGEE spir­it and it’s pow­er until today though.

What would you like to improve or learn more about in the rest of your term?
I would like to improve the com­mon impres­sion of com­mu­ni­ca­tions. Cur­rent­ly, AEGEE is not on it’s A-game in the pub­lic rela­tions field and we need more plat­forms and be head-to-head with tech­nolo­gies. I would like to learn more about analy­ses, sta­tis­tics and user-friend­ly design, as well as gen­er­al exter­nal rep­re­sen­ta­tion.

Do you have any per­son­al projects or pri­or­i­ties for the next few months?
I would like to stress my pri­or­i­ties as estab­lish­ing a con­stant and sta­ble social chan­nels’ strate­gies and also cre­at­ing a new image and per­cep­tion of the PR of AEGEE-Europe. Anoth­er thing is to pro­mote the Visu­al Iden­ti­ty of AEGEE-Europe to the point where it’s not ques­tioned any­more.

How do you plan to give “com­mu­ni­ca­tion a next lev­el in AEGEE”? What does that new lev­el look like, and how you will achieve it?
New lev­el is def­i­nite­ly a mod­ern way of com­mu­ni­ca­tion. We are stuck in the past so much some­times. Mod­ern-day mes­sen­gers and fast way of receiv­ing infor­ma­tion is what defines our gen­er­a­tion. Achiev­ing it would be an easy and com­pli­cat­ed task at the same time. I see my goal as bridg­ing the Net­work through sim­ple and fast means of com­mu­ni­ca­tions.

What do you think is need­ed to imple­ment the Visu­al Iden­ti­ty all over the Net­work? What could be stop­ping locals and Euro­pean bod­ies, and how can we solve those bar­ri­ers?
To be hon­est, I think there is already enough pro­mo­tion and expla­na­tion of the Visu­al Iden­ti­ty to the Net­work, I hon­est­ly fail to see the rea­son for that much strug­gle. There are no bar­ri­ers, it is as sim­ple as com­mon sense, there is a pret­ty and easy way to do things while rep­re­sent­ing your organ­i­sa­tion, so why not? I would say I see more VIM 2.0 designs and it’s amaz­ing, I real­ly see one com­mon iden­ti­ty com­ing through. I think more train­ing and expla­na­tions on how sim­ple is this are need­ed for the final bat­tle. This is what we focused on with the Pub­lic Rela­tions Com­mit­tee, there are plans for video tuto­ri­als and a big work­shop in Ago­ra Kraków!

Which plans do you have for the AEGEEan and the Key to Europe?
The AEGEEan will have an elec­tion right after Ago­ra Kraków and I will sup­port them with that. With a new team and clear goals The AEGEEan should bloom again. I real­ly see poten­tial and I am sure we can devel­op a new and fresh look as well. Regard­ing the Key to Europe, there is an excit­ing rebrand­ing! Noth­ing dras­ti­cal­ly changes in the main con­cept of the annu­al review of the AEGEE year, but some changes in the time­line. For exam­ple, we want to have a pub­li­ca­tion ready for the tran­si­tion cock­tail of the Comité Directeurs, which is already in July! Also, the for­mat will get mod­ern, prob­a­bly square and few­er pages with more con­tent and a Visu­al Iden­ti­ty 2.0 lay­out. We already have the Core Team and we are cur­rent­ly look­ing for more peo­ple to con­tribute.

Ques­tion 1: Which three of your per­son­al qual­i­ties are the most rel­e­vant for the posi­tion you are apply­ing for?
I can def­i­nite­ly say I am cre­ative, to the point when I can feel and train it and come up with any solu­tions need­ed. And this qual­i­ty helps not only for designs or visu­als. I am adap­tive and I love to learn and explore oppor­tu­ni­ties. And not to make a pun, but I con­sid­er myself com­mu­nica­tive. (Kse­nia laughs) Many prob­lems and mis­un­der­stand­ings are start­ing in mis­com­mu­ni­ca­tion and I think our Net­work should devel­op a bet­ter com­mu­ni­ca­tion…

Ques­tion by Philipp Blum, YVote: Why didn’t you apply also for the upcom­ing term?
I didn’t apply for the upcom­ing term since even being Inter­im was a big change of my plans and unfor­tu­nate­ly, I can not com­mit for more. I would love to stay around and help though.

Writ­ten by Sven­ja van der Tol, AEGEE-Nijmegen

You can read her full can­di­da­ture here

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